Meet Midnight Crusade
Hello, Bonjour, Hola, Konnichiwa, Ciao, Ola, Ni Hao, Gday,
Welcome to Midnight Crusade!
Just like you, we are OBSESSED with travelling this big, beautiful world of ours.
Lee & I (Sarah) started Midnight Crusade in 2019 after we struggled to find quality travel accessories that were – cute, functional, multi-purpose, made from cruelty free materials and available in bright/fun colours!
After quite a bit of market research, we quickly found that we weren’t alone in this search!
2019 was when our vision for creating THE BEST travel essentials began.
THE STORY OF OUR TRAVEL ACCESSORIES BIZ SO FAR!
We started with cosmetic cases/ make up bags/ toiletry bags/ dilly bags/ vanity bags/ it doesn’t matter what you call it – we wanted to make sure the cosmetic cases we designed were going to help you stay organised on your adventures.
Our first sample arrived 10th March 2020 – 3 days later Australia started to shut its borders and announced we were all in lockdown. This was the first of many speed bumps, but it definitely hit the hardest.
We continued to work away at other designs, obviously not knowing how long the lockdowns would last.
As Australia started to ease its restrictions towards the end of 2020 we decided to take the leap and launch in December.
The next speedbump, our stock arrival was delayed until mid-December which meant that we missed a lot of the Christmas shopping rush. Ah well, we pushed through and still received so much support.
2021 taught us A LOT of lessons and we were still losing an uphill battle with the lockdowns. I (Sarah) was based in Melbourne so we still had numerous days trapped inside our houses that year.
2022 saw us release so many new products and travel had well and truly picked back up then. We sold out of our passport wallets in all 3 colours – 3 times! Our pink and beige wallets are still on back order and we have minimal of the black left. With a new design currently underway. We also started to offer some our stock wholesale – which we are hoping to branch into more in 2024!
2023 was a tough year for our family and unfortunately that meant it was “survival mode” for us for most of the year. We had to “make do” in a lot of areas and for anyone that has been through family sickness and car accidents – you know that filming content and trying to put on a happy face is one of the hardest things to do.
We did stock our products at VEND Annerley for the year which was a lot of fun and a lot of success. We have wrapped up there now but hoping to stock there again in the future.
It's now 2024 and we are back into things and ready to take over the world – one organised suitcase at a time!
THE STORY OF US!
We are sisters (can you guess who is older 😉), both based in Brisbane and love to travel!
We grew up around family run businesses and Lee & our mum actually owned Blockbuster Bribie Island for 10 years. Growing up in those successful and fun environments showed me that I wanted to run my own businesses. I just never knew what industry I was meant to be in.
I (Sarah) lived in Melbourne for 12 years (2010-2022) and worked in real estate for most of that time and it just never quite felt “right”. I was made redundant in 2019 and knew that was my wake-up call.
Lee has worked for a concreting company for 10 years and also run a successful landscaping business. She is very much the YES (WO)MAN in my life and as soon as I said to her I had an idea for an online business – it was a yes straight away!
We not only run Midnight Crusade together – we also spend majority of our personal time together too. Whether we are going to our favourite restaurants, concerts, movies, shopping or beach trips – you can usually find us together!
We are forever grateful for your business and love when you send us photos of your adventures. Our products have travelled around Europe, America, Canada & Egypt – just to name a few!
And if you ever need help with organising your suitcase – send us an email and we will be more than happy to help! hello@midnightcrusade.com
